Contents:
This
course deals with strategy development while focusing on external
environmental influences as well as national culture. Based on that,
possible growth strategies for multinational enterprises are introduced.
Within those growth strategies the lecture elaborates on innovation as a
basic success driver. Moreover, it is discussed how to handle
innovation-driven growth in different countries.
Course dates:
11th October 2021 - 24th November 2021
Mode: Two sessions per week
(for detailed info on activities per date please see files in Moodle)
- Lecture: Monday, 11 am - 02 pm
- Tutorial: Wednesday, 11 am - 02 pm
The course inter alia includes a virtual workshop with a U.S. university or college.
- Lehrende:r: Katrin Bauer
- Lehrende:r: Corinna Vera Hedwig Schmidt