Contents:
This course deals with strategy development while focusing on external environmental influences as well as national culture. Based on that, possible growth strategies for multinational enterprises are introduced. Within those growth strategies the lecture elaborates on innovation as a basic success driver. Moreover, it is discussed how to handle innovation-driven growth in different countries.
Course dates:
09th November 2020 - 15th December 2020
Mode: Two sessions per week
- Lecture: Monday, 11 am - 02 pm, online via Zoom, Zoom link announced via Moodle later
- Tutorial: Tuesday, 11 am - 02 pm, online via Zoom, Zoom link announced via Moodle later
- Lehrende:r: Katrin Bauer
- Lehrende:r: Corinna Vera Hedwig Schmidt