Contents:
This course deals with strategy development while focusing on external environmental influences
as well as national culture. Based on that, possible growth strategies
for multinational enterprises are introduced. Within those growth
strategies the lecture elaborates on innovation as a basic success
driver. Moreover, it is discussed how to handle innovation-driven
growth in different countries.
Course dates:
26th November 2019 - 29th January 2020
Mode:
Two sessions per week (Tuesday 11 am - 2 pm & Wednesday 11 am - 2 pm)
consisting each of a lecture, tutorial and student presentations.
- Lehrende:r: Katrin Bauer
- Lehrende:r: Corinna Vera Hedwig Schmidt