This course discusses strategy development while focusing on external environmental
influences as well as national culture. Based on that, possible growth strategies for multinational enterprises are introduced. Within those growth strategies the lecture elaborates on innovations as basic success drivers. Moreover, it is discussed how to handle innovation-driven growth in different countries.
Course dates: 27th November 2018 - 23rd January 2019
Mode: Two sessions (Tuesday 11 a.m. - 2 p.m. and Wednesday 11 a.m. - 2 p.m.) consisting each of a lecture, tutorial and student presentations.
- Lehrende:r: Tessa Christina Flatten
- Lehrende:r: Corinna Vera Hedwig Schmidt