- Lehrende:r: Sebastian Peick
- Lehrende:r: Steffen Strese
Contents:
This course discusses strategy development while focusing on external environmental influences as well as national culture. Based on that, possible growth strategies for multinational enterprises are introduced. Within those growth strategies the lecture elaborates on innovations as basic success drivers. Moreover, it is discussed how to handle innovative-driven growth in different countries.
Course dates:
7th June 2022 - 13th July 2022
Mode: Two sessions per week
- Tuesday, 9 am - 12 pm
- Wednesday, 9 am - 12 pm
- Lehrende:r: Michael Rammert
- Lehrende:r: Steffen Strese