Companies need to regularly question their existing business and adapt
their future strategy along technological, societal, or economic forces
that may lead to the decline of entire industries or to the advent of
completely new businesses. This lecture addresses this challenge and
presents various tools companies can apply in order to detect future
opportunities and ensure their long-term survival. The lecture presents
customer-related tools, environment-related tools, and firm-related
tools. Among others, the technology-opportunity matrix, big data
approch, and innovation crowdsourcing will be discussed and applied in
detail. The lecture builds on current insights from both academic and
practitioner literature.
- Lehrende:r: Michael Rammert
- Lehrende:r: Steffen Strese